No comparison: Relaunch24 in the price comparison

Price comparison 1: Relaunch24 vs. WordPress

Let’s take the most commonly booked Relaunch24 website plan as an example. It is designed for freelancers, small agencies or sole traders. This website subscription costs €50 per month, plus a one-off €999 for content migration.

On the other hand, let’s assume a best-case scenario where a client gets a website built within their network, for example a WordPress-based site for €2,999. In this scenario, we assume the acquaintance hosts the site themselves and charges a monthly fee of €20.

However, here’s the key point: the WordPress website will need to be rebuilt after around two years due to ageing (see: here). Let’s assume this costs at least another €2,999. Over time, this leads to significantly higher cumulative costs – while R24 follows a steady, predictable path with a one-off build and fixed €50 monthly running costs.

Price comparison 2: Relaunch24 vs. A.I. website builders

In this scenario, we compare a typical A.I. website builder with the smallest Relaunch24 plan – the “Hobby plan”. This solution costs €50 per month plus a one-off €99 for personal support when adding content. On the other side, we assume the client uses a free A.I. website builder and pays €10 per month for hosting and data handling.

At first glance, this may not look favourable for Relaunch24. However, it’s fair to assume that the technical setup, legal compliance, content and data protection management will require ongoing relaunches here as well.

These recurring interventions mean time, coordination effort and additional costs. At the same time, the risk of outdated or incorrect privacy policies, plugins or security standards increases – potentially leading to legal fees. Over several years, these factors quickly offset the apparent cost advantage.

Getting started with a website builder or an A.I.-generated site may seem attractive at first: €0 upfront. But this impression rarely lasts.

Ongoing work quickly arises for maintenance, technical adjustments, security updates, legal compliance and content revisions. Realistically, this can amount to around €1,500 per year in working time. In addition, every two years there is typically a larger relaunch or increased legal adjustment effort – for example due to new data protection requirements – adding roughly another €750.

Over time, this results in a significant total cost:

• After one year: around €1,500
• After two years: around €3,750
• After three years: €5,250
• After four years: €8,250
• After five years: €9,750
• After six years: already €12,750

The seemingly free start thus turns into a continuous cycle of costs and risks – including potential legal fees due to incorrect data handling or compliance issues.

By comparison, a professionally managed solution with a clear cost structure is not more expensive, but more predictable, stable and economically viable in the long term.

Price comparison 3: Relaunch24 vs. big-player agency

Now let’s raise the bar. We compare Relaunch24 with a large agency. This agency offers a corporate website solution for a large company in eight languages, with complex API integrations for various CRMs and endpoints, for a one-off €80,000 plus €350 per month for a service plan. The same company would pay €3,999 upfront and €150 per month with Relaunch24 for equivalent services.

And again, the same applies: even the big-agency website will need to be rebuilt after around three years due to ageing (see: here). Let’s assume this costs at least another €80,000. Over time, this results in extremely high cumulative costs – while R24 maintains a steady, predictable model with a one-off build and fixed €150 monthly costs.

Conclusion:

Relaunch24 offers a professional, sustainable and economically viable website solution with a clear cost structure. The initial investment is one-off and the running costs remain stable. In contrast, using a website builder or an A.I.-generated site quickly turns into an ongoing cycle of costs and risks – including potential legal fees due to incorrect data handling or compliance failures.