1. Independence: Digital sovereignty instead of dependency
Many websites (e.g. most WordPress websites) run on US-based cloud infrastructure – often without operators even realising it. The issue: every external service creates dependencies on non-European corporations, different legal systems and potentially unclear data transfers.
When we started Relaunch24, we committed to a set of strict principles: our servers are located exclusively within the EU – no compromises, no exceptions. Data never leaves Europe, not even for backups or supposed performance gains. From a technical and therefore legal perspective, we align fully with European standards.
This may sound like a limitation at first, but for us it was clear from day one: if we want to build a European product for the European market, the infrastructure must reflect that.
The result is digital independence combined with long-term predictability – particularly important for SMEs, public institutions and organisations handling sensitive data or long-term contracts.
2. Cost-efficient: Efficiency without hyperscaler mark-ups
International cloud providers often promote scalability, yet in practice many companies pay for services they don’t actually need. EU-based hosting solutions – such as providers like Hetzner in Germany – show that high-performance infrastructure can also be lean, local and free from hyperscaler mark-ups. For our Relaunch24 model, this means: no fluctuating costs, a fair price-performance ratio and a predictable monthly flat fee in your own currency.
3. Legal certainty: GDPR compliance from the ground up
Since the invalidation of the Privacy Shield, it has become clear that data transfers to countries such as the United States are legally complex and carry risks. They are also subject to constant changes due to evolving agreements. Our view: a website should, from a legal standpoint, be aligned with its own jurisdiction – without grey areas or sudden regulatory shifts. In our opinion, this is the only way to build a truly European product for the European market.
Website operators not only reduce the risk of legal warnings or fines, but also build trust with their customers and partners, who today expect transparent and straightforward handling of their data.
4. Speed: Performance through proximity
It is often assumed that global cloud providers are automatically faster. In reality, geographic proximity to the end user is the key factor in load times. A server in Frankfurt delivers data to clients in Munich significantly faster than one in Virginia or Singapore – even if operated by a major cloud provider. Physical distance determines latency: every kilometre between server and device adds milliseconds of delay.
For European audiences, this means: EU-based server locations are not only legally safer, but also technically superior – especially when it comes to performance for users in the DACH region. Combined with a European CDN such as Bunny.net, a website can also be accelerated globally without leaving EU infrastructure.
| Route | Latency (ms) |
|---|---|
| Frankfurt (EU) | ~12 ms |
| New York | ~90 ms |
| Singapore | ~175 ms |
EU hosting as a strategic decision
For us at Relaunch24, “EU hosting only” is not a marketing promise, but a clear infrastructure principle. Every day we see that companies don’t just need a good-looking website – they need a reliable, legally compliant and future-proof digital foundation.
Especially in times of geopolitical uncertainty and growing data protection awareness, this is no longer a nice-to-have – it’s a competitive advantage.
A purely European website means one thing above all for our subscribers: maximum control and security. All data remains within Europe, making data flows transparent and significantly reducing legal uncertainty. At the same time, everyone benefits from a stable and predictable cost structure without unexpected dependencies on non-European providers. Thanks to the geographical proximity of our servers, we also achieve optimal performance with 99.9% uptime.
